3 Things Every Artist Needs on Their Website

Picture this: You’ve spent countless hours pouring over your artist website, designing each page and customizing it to your liking- yet you’re not seeing any sales. You feel confident about your sales strategy, but your website just isn’t converting the way you want.

If this sounds like you, we have some tips to help you out!

Your artist website needs to elevate your art (which is where those design skills come out to play), but it also needs to be optimized for customer use, clarity, and conversions to make you sales. When you’re building your site on your own, it’s easy for some of these pieces to fall to the wayside. To help ensure your site is designed properly to sell your art, here are 3 must-have elements every art needs on their website:

A Strong Visual Identity:

Your visual identity is the element and design choices on your site that create a distinct and recognizable brand image. It’s making sure your brand fonts and colors are consistent, and it also includes a well designed logo. Your site should be recognizable to your collectors because it matches your “vibe.”

A Detailed About Page:

Your About page is one of the most important pages on your artist website. You want to give your collectors the opportunity to get to know you on a more personal level so they feel more connected to you and your art. Your About Page is where you include your personal bio and artist statement, as well as a good headshot.

An Organized Shop:

There’s nothing more distracting to a buyer than disorganized shop listings.  Your product photography should be clean and consistent, and your product descriptions should be captivating and accurate.

Adding these elements to your artist website (or editing what you currently have) is a great place to start to ensure your site is optimized and ready for sales. If you want more feedback on your site, we offer personalized Website Audits for artists- each one includes a 7 page pdf download with written analysis of your site as well as action items for the next year of things to improve on!