6 Steps if You Want to Begin Selling Your Art Online

If you’re an artist contemplating whether you should begin selling your artwork online, there’s many things to consider. But first, we just want to celebrate you for making this decision! Gone are the days when artists had to rely solely on physical galleries or local events to showcase and sell their artwork, and we’re so excited for you to experience what selling online has to offer your business! 

So let’s dive into the nitty gritty and talk about exactly what you need to do if you’re beginning to sell your work online: 

1. Build an online presence 

Every artist selling online needs to have a professional website. Selling on third-party sites like Etsy will actually cost you profit, and we want you to keep all that for yourself!

2. Reach your ideal buyers 

Use your online presence, specifically your Instagram account, to attract your ideal buyers. These are the people who are going to remain loyal to you and buy from you again and again! 

3. Don’t focus on the numbers. 

This is one of the best tips we can give you. Your follower count doesn’t matter as much as you think it does. As long as you’re reaching your ideal buyers, the number of followers you have should hold little value to you.

4. Be consistent

Make sure you remain consistent in your style + branding across all platforms you use. This makes you look professional and legit, which will help your buyers like and trust you!

5. Start an email list

Connect with your buyers through email marketing. This should be one of the top ways you communicate with your buyers and it’s so valuable! If you don’t have one yet, it's super easy to start one!

6. Price with CONFIDENCE!

Know the value your art has and don’t be afraid to price it appropriately. You’ll encounter people along the way who will tell you your art is too expensive- but that’s their problem, not yours!

If you're ready to start implementing these steps and begin selling online, check out our free masterclass, The 4 Steps to Reaching Your Ideal Collectors Online, for even more business tips!