An Artist's Guide to the Instagram Algorithm

The Instagram Algorithm - that dreadful term everyone hears about but no one really understands- until now. The CEO of Instagram recently came out to clear the air and explain the way it all works, so we’ve created 3 tips to help you optimize your strategy in compliance with the algorithm! 

First, let’s understand what the algorithm really is: a set of rules that ranks content on the app. It analyzes that content and then determines what content shows up, in what order, and to the right people. There are many things that influence the algorithm, as well as things you can do to help it work in your favor. Here are 3 tips to try in your instagram strategy:

1. Use attention-grabbing cover images for your Reels.

If someone were to stumble across your feed, make them interested in your content by using exciting images. Make sure your cover images are photographed well with good lighting and composition. 

2. Use Calls to action in your descriptions.

Encourage your followers to interact in the comments. Use phrases like: "Comment your favorite piece below", or "What's your opinion on xyz?" Don't forget to respond to all the comments you get!

3. DM with followers to react to your stories.

Not only should you encourage followers to engage on your feed post, but also in your stories. Create story content that will have your followers reacting or replying, and then continue those conversations in your DMs!

Mastering the Instagram algorithm as an artist may seem like a daunting task, but armed with knowledge and the right approach, you can unlock tremendous opportunities to amplify your artistic impact! If you want even more tips about the algorithm, register for our upcoming Live Masterclass, The 4 Steps to Reaching Your Ideal Collectors Online and receive a free bonus: An Artist’s Guide to the Instagram Algorithm!