Featured Artist: Gracie Lathrop

This week we’re excited to introduce you to our Featured Artist, Gracie Lathrop! Gracie is a Southern based watercolor artist and we are *in love* with her recent collection of Valentine’s Day cards! Aside from her beautiful art, Gracie has worked hard to implement our framework into her business, and we can't wait to share it with you!

One of things we love about Gracie’s website is her print shop. The shop is organized by type of work, from greeting cards to journals to nursery art. This makes it super easy for her collectors to find exactly what they’re looking for! The layout of the pages are clean and minimal, with 3 images across so as not to overwhelm the buyer. 

Gracie is also very open about her family on her website and Instagram feed, and even has a place on her site about the adoption process of her youngest son! Not only is it such a sweet story, Gracie’s collectors will love to get to know a more personal side to her, and even get to watch her young babies grow up! Giving a human element to your brand is a great way to build bonds with your customers, and we all know how important that is! Awesome work, Gracie!

To learn more about Gracie and her studio you can visit her website here, and her Instagram here!