Featured Artist: Heidi Farina

Who is working on getting into the rhythm of collection release model?! We know Heidi is! This week we want to congratulate Artist in Residence Heidi Farina as she releases her "Golden Hour Series". Read on to see more of what we're loving in her online presence! 

Heidi's photography has gotten stronger and stronger in the last few months. Her collectors are able to visualize the art on the easel, see the paint tubes that she used in her work and see her thread inspiration shots through her feed on Instagram! This allows them to connect personally with her work and feel like they know exactly what the process is like. Heidi hasn't shied away from incorporating herself on her website or Instagram feed, which helps make her feel like a real person. People want to know the person behind the work as well, showing yourself is an important part of that! Lastly we love seeing just how much video content has been incorporated, too. All of these things build up to establish an artist as someone who is real, likeable and trustworthy! When your clients know what to expect if they order from you, that goes a long way! 

To connect with Heidi and learn more about her work, follow her on Instagram and check our her website here!