Featured Artist: Rachel Hendrick

We're excited to showcase Rachel Hendrick from Mercy Creates as our featured artist this week! Rachel just released a new collection of original work and we're really impressed with her release strategy that we want to share it with you!

Rachel did a really great job of promoting her upcoming collection on Instagram. Over the last month, she has promoted the collection by sharing images about various parts of her process. From pictures of the pieces, videos of her painting, to even the inspiration behind her work, Rachel brought her followers along with her every step of the way. This got them excited about the upcoming collection so they knew exactly what to expect from the pieces!

Rachel also had a professional photographer shoot her paintings for her website, and it makes all the difference! The images under each product listing are so crisp, the whites are so white, and they are photographed from multiple angles. This gives her site a very professional feel for her collectors, and will definitely set her apart! We can't wait to hear about her success from this collection!

To connect with Rachel, you can visit her Instagram and check out her website!