Featured Member: Alice Luetchford

This week we'd like to feature Artist in Residence Alice Luetchford and her artwork inspired by her passion for skiing! Currently she is working towards a collection (re)release for the end of this month and we are loving how she's using Instagram to share the process. 

Traveling with her husband to ski all around the Alps leads to some pretty great stories for Alice and she's been doing a lovely job sharing the behind the scenes with her audience! Knowing what mountain each painting was inspired by can help a potential client feel more connected and therefore more inclined to purchase when the time comes for release! We have been loving the variety on her feed as well, from staged shots on the wall to close ups showing the texture and strokes that make up her work. This can also make our collectors feel more comfortable buying artwork without seeing it in person - A struggle most of us can relate to! Interspersed with her artwork are also shots of Alice, allowing others to know, like and trust her when it comes time to purchase. Keep it up, Alice! 

To learn more about Alice, you can visit her on Instagram here and her website here.