Multi-Link-in-Bio Platforms - Helpful or Harmful for Artists?

Our art businesses, just like any business, are multi-faceted. At any one time, we’re offering a variety of products and options to our collectors - from purchasing our artwork to signing up for our email list, there are many different ways people can interact with our business. That’s why platforms like Linktr.ee and Lnk.bio have become so popular - they’re a seemingly convenient solution for users to manage their digital footprint by linking different offerings onto one landing page.

Yet if there’s one thing we know about consumers today, it’s that they value simplicity. Attention spans are shorter and decision-fatigue is on the rise. So while these platforms try to make things easier, they might actually be adding to the chaos. Let's break it down.

Picture this: You're scrolling through Instagram, checking out your favorite creator, when you come across a linking platform in their bio. You click it and you’re immediately faced with a plethora of links, each one vying for your attention. Suddenly, you're faced with a digital buffet of options, and you're not sure where to start. Sound familiar?

That's consumer overwhelm in action, and it happens to us all. So instead of making a choice of what to click on first, you’re overwhelmed and move on to something else. This same thing can happen to your art collectors when they visit your bio!

So even though platforms such as Linktr.ee and Lnk.bio claim to make someone’s online experience easier, it could actually be doing more harm than good. Too many options aren’t always a good thing. Plus, the lack of customization options from these platforms can hinder an artist’s ability to convey their brand identity effectively.

Don’t worry - there's a better way of getting your message across WITHOUT relying on a multi-link platform. It’s time to cut through the noise and focus on what really matters – connecting with your audience.

Think about it – fewer links mean less overwhelm for your audience. And when they're not bogged down by decision fatigue, they're more likely to engage with your content and convert to collectors! So instead of proving too many links at once, opt for just one direct link to your website in your bio. Focus on what you want to prioritize now, and switch your link when that changes.

For more tips on how to optimize your social media presence to attract your ideal buyers, check out our free training: How to Reach Your Ideal Collectors and Sell Art Consistently.