Artist Resources

3 Tips for Branding Your Art Business: Why It's Important to Know Your Brand As an Artist

3 Tips for Branding Your Art Business: Why It's Important to Know Your Brand As an Artist

The word “brand” may bring various logos and corporations to your mind— but is it a word you think of for your art business?

Those corporate logos you thought of a moment ago, the products those businesses make, what they add to your life, those are reasons why knowing your own brand is so important.

Brands impact people. Consumers remember brands.

If you’re not thinking about your art business as a brand yet we hope this post will change that. We want to help you tap into understanding the brand you already have and teach you deliberate strategies to make it even better and more effective.

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Work/Life Balance: How to Break-Up with your Smartphone

Work/Life Balance: How to Break-Up with your Smartphone

A lot of these tips have to do with breaking up with everyones favorite addiction — their smartphones!

Our phones are with us throughout most of our days and they’re an essential part of running an online art business. This handheld technology makes it possible to take beautifully branded photos of your work, post them instantly to instagram, create engaging email campaigns, communicate with customers in a moment, and even check the weather for the upcoming weekend’s open studio event.

You can do SO many helpful, necessary tasks from your phone... but you can also lose a lot of time and develop some pretty bad habits. Creating boundaries with your smartphone helps to create boundaries between your work and your home life. Ready for a better work life balance? These simple steps will help:

Pricing for Profit: How to Create a Pricing Formula That You'll Feel Good About

Pricing for Profit: How to Create a Pricing Formula That You'll Feel Good About

Pricing for Profit: How to Create a Pricing Formula That You'll Feel Good About

When you have a formula for pricing your artwork your entire relationship with your prices changes. We hear from a lot of artists that they struggle with how to price their art. This topic is usually cloaked in emotion, which is right there a major part of the problem.

Creating art has to power to feel emotional, but pricing art shouldn’t. Just like any other business there is a simple cost to produce the good, a perceived value accepted by the consumer, and a profit margin the maker/manufacturer desires. Sounds simple enough, right?