The word “brand” may bring various logos and corporations to your mind— but is it a word you think of for your art business?
Those corporate logos you thought of a moment ago, the products those businesses make, what they add to your life, those are reasons why knowing your own brand is so important.
Brands impact people. Consumers remember brands.
If you’re not thinking about your art business as a brand yet we hope this post will change that. We want to help you tap into understanding the brand you already have and teach you deliberate strategies to make it even better and more effective.