Why Artists Should Sell Their Artwork Online

So you're thinking about turning your love of creating art into a career. Now what? Maybe you're weighing your options, considering if you should stick to your local galleries and in-person art fairs, or if you should go all in and put your art for sale online. While the thought of selling online and all the tasks that come along with it, like building a website, reaching your buyers, and shipping your products, may sound intimidating at first, (it's not as scary as it sounds, we promise!) the benefits are so worth it!  

Let's go over our top 4 reasons artists should sell online: 

1. Greater Reach: By selling artwork online, you as the artist have the ability to reach a much wider audience than you would by only selling your work in galleries or in-person art fairs.

2. Direct Connection with Buyers: It also makes it easier to create direct connections with your buyers. The best way to get repeat collectors is by building and maintaining relationships with them online. Your loyal buyers will become your best customers! 

3. Better Experience: When you sell online on your website, you are creating an experience for your buyers. The way you design and brand your site, from the colors and fonts to your About and Checkout pages, your collectors are connecting with you and your brand. These are the details that turn them into repeat buyers!
4. No High Fees: Most artists are surprised when they hear this: galleries can take up to a 50% commission fee when they sell your artwork. 50%! When you sell your art online, you don't have to give up that profit or pay expensive booth rental fees. 

Now that you know WHY you should be selling online, it's time to figure out the HOW. Check out our free workshop, How to Reach Your Ideal Buyers and Sell Art Consistently, to learn the four-step sales cycle to put you in control of your art business and income!